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The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.
Prot�g� of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.
How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.
Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.
- Sales Rank: #10039 in Books
- Published on: 2015-11-03
- Released on: 2015-11-03
- Original language: English
- Number of items: 1
- Dimensions: 10.20" h x 1.30" w x 9.90" l, 4.31 pounds
- Binding: Hardcover
- 320 pages
Most helpful customer reviews
25 of 27 people found the following review helpful.
Excellent!
By Glenn Sakamoto
When I first learned of this book, I knew I had to pre-order it. Michael Beirut is one of the most exciting designers of the past few decades (and one of my favorite partners in the NY Pentagram office). His engaging and approachable personality easily becomes visible in his work.
Every chapter is wonderfully written and lushly illustrated with his process and the final solution. The chapter "How to be a graphic designer in the middle of nowhere" literally gave me chills as his introduction to design and his growth as an artist was similar to mine.
Thank you and bravo, Mr. Bierut for creating easily my new favorite book and quite possibly the BEST book on graphic design. Highly recommended.
15 of 17 people found the following review helpful.
Inspiring
By Janine Lazur
I'm a professional graphic designer and read this cover-to-cover. An impressive body of work, well-explained and inspiring in its down-to-earth logic. No arty BS, just problem and solution. Or problem, attempted solution, attempted solution, solution. Hearing a little about the process is part of what makes it inspiring. Pages 18-35 are spreads from his sketchbooks. They're interesting in the beginning but worth looking at again after you've made your way through the book and know the finished projects by then. Also, very cleverly shown at full size within the bigger book isolated against a black background to make them feel like a book within a book.
21 of 26 people found the following review helpful.
I really like the content of this book
By Boomer
I really like the content of this book. I'm giving it three stars because the poor quality of the physical binding. These types of books are beautiful, and I do my best to keep them pristine, but after two months there are already cracks appearing between pages, which is disappointing. I hope they correct the problem and give this book the high-quality construction it deserves.
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